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Tuesday, April 21, 2009



The autoresponder is fast becoming the hardest worker of Internet marketing. With the autoresponder, you can deliver your sales message or other information to all of your clients very quickly. And you can deliver it 24 hours a day to any Internet email user in the world. This must sound awesome right? But you might be wondering how you can create an autoresponder message that gets real results.

Here are some methods of power communication that will give you the success that you crave. I know this because I have used them. It is great for emails, letters, mailbot copy, World Wide Web content, ads and more.

1. Focus on the reader, not yourself

Your message should be about the customer's needs and how your product will fulfill those needs, not about how wonderful you are and how great your product is because in the end it is all just your own opinions and it turns people right off.

Don’t focus on yourself and your life too much. Take a look at my first few paragraphs above. How many times did I talk about "you" and "your" as opposed to "I" and "me"?

2. Make it personal.

As with any sales letter, you have to write your autoresponder message as if you were having a one-to-one conversation. Pretend you're sitting down to talk to a friend. Allow your message be friendly, animated and informal. You can even use some slang if it’s appropriate.

3. Be sure to Emphasize the benefits.

Rather than thinking of yourself as selling a product or a service, think of yourself as providing real services to your clients. If you want to know what the benefits to these services really are here is what you should be asking yourself.

"What does the customer get out of my product?"
The answer should be something like "more time," "more money," "more fun," "an easier life," "better health," or "greater safety."

Benefits and features are two different things. Feature are: "This computer has a Pentium 4 processor." A benefit is more like this: "Lightning-fast Pentium 4 processor means you get more work done in less time."

4. Include a "call to action." In your response

You need to know exactly what you want the reader to do after reading your message and then tell them to do it. Ask yourself these questions: What do you want? Do you want a reply by email? A visit to your Web site? An order called in to your toll-free number? Let the user know what responses you want, and let them know in a compelling, urgent, benefits-oriented way. Include complete contact information, and triple-check it for accuracy.

5. Offer useful information.

One good autoresponder strategy is to offer a free report that offers useful information but including a sales message and an "advertorial" approach. For an example, distribute a report, "10 Tips for Selling on the Internet and the Web." Tell the user how to order your book on the subject etc. you can even include an order form. Readers will not resent your pitch because they got so much value from the report.

6. Use correct spelling, grammar and punctuation.

You tell the world whether you're a professional or an amateur by the quality of your marketing communications. Take the time to edit your autoresponder message for errors. If you’re terrible at grammar etc. get someone who can edit it for you.

7. Create a better layout to make it easier to read.
Since a mailbot message is delivered in plain ASCII text, your design capabilities are going to be very limited. Here are a few tricks you can use to make your message a bit more readable:

• for a headline, use ALL-CAPS and insert a blank line before and after it.

• Use short paragraphs, say 5-7 lines at the most (100 words).

• Set out all of your material in bulleted lists its easier to read.

• Use "white space with catchy headlines" to center important material and call
attention to it, like the following does:

Now available:

Solid strategies for “Affiliate Marketing”!

Send any message to

Warning: Don’t get fancy with your script fonts because not all computers are
the same.

8. Don’t Break the law.

False advertising is still illegal, even if you're on the Internet. In many countries, pyramid schemes (MLM) and chain letters are illegal. You should assume that all tax and licensing laws in your town, state, province, country and so forth still apply. If you're not sure about something, check.

9. Read feedback people send to your autoresponder.

A good autoresponder system will send you a copy of the request every time someone sends for your report. With most systems, the user doesn't have to type anything in the body of their message when they send in the request however they usually do. By reading the message and replying to the user personally, you may increase your chances of selling to that person because it shows that you are listening.

If you create a strong, well-written, persuasive message, your autoresponder can help you increase your sales and fulfill any and all of the goals of your email marketing effort, which will certainly make it a whole lot more worth while.


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